1812 - 1881
Alphonse Pierlot

Alphonse Pierlot, a former cooper and bottler from Chigny-les-Roses, settles in Tours-sur-Marne on the parcels of land named “Plaisances” and “La Tour Glorieux” and begins producing the first Champagnes of the House.

1881 - 1887
Eugene Laurent

Alphonse Pierlot bestows the company to his cellar master, Eugene Laurent, a third generation grower. He and his wife, Mathilde-Emilie Perrier run the Champagne House together.

1887 - 1925
Mathilde-Emilie Perrier

Upon Eugene’s death in 1887, Veuve Mathilde takes control of the estate, linking her surname with her late husband’s to create the brand Veuve Laurent-Perrier & Cie.

1914
Under Mathilde’s management the house produces a record-breaking 50,000 cases of Champagne, confirming its position as an industry leader.

1920
With the House and country weakened by WWI, Mathilde hires Alexander Fletcher Keith Mackenzie to expand Laurent-Perrier’s market and introduce it to Great Britain, where it has since been avidly enjoyed by Champagne aficianados.

1925 - 1939
Eugenie Hortense Laurent

Eugenie inherits Laurent-Perrier after Mathilde passes away in 1925. Still struggling from the aftermath of WWI and faced with the beginnings of WWII, Eugenie sells the business to Madame Marie Louise Lanson de Nonancourt.

1939 - 1949
Marie-Louise de Nonancourt

Confronted with difficult economic times and seeking a future for herself and her three sons, Marie-Louise Lanson de Nonancourt, sister to Champagne producers Victor and Herni Lanson, seizes an opportunity. She pours her life’s savings into Laurent-Perrier, which at the time is now on the verge of bankruptcy with only 1,000 mortgaged cases. She manages the company through WWII, and at one point hides her 100,000 bottles behind a wall, while her sons Maurice and Bernard fight in the war.

Maurice de Nonancourt, the oldest son who was expected to run Laurent-Perrier after the war, is taken prisoner and dies in the concentration camp of Oranienbourg.

1945
WWII ends. Army sergeant Bernard de Nonancourt and his tank men of General Leclerc’s famous 2nd armored division break into Hitler’s wine cave near the “Eagle’s Nest” a retreat in the Bavarian Alps. There, to his amazement, he discovers half a million bottles of wine including several hundred cases of Salon champagne, which he had watched being stolen five years earlier.

1945 - 1949
Bernard de Nonancourt, returns from battle and begins his apprenticeship to take over Laurent-Perrier. Following his mother’s words, “You will never be a good director without first being a good worker,” he trains in the houses of Lanson and Delamotte and works every aspect of the Champagne craft.

1949 - Present
Bernard de Nonancourt

Bernard de Nonancourt assumes ownership of Laurent-Perrier. Motivated by his love for Champagne and respect for his team, Bernard de Nonancourt dedicates his life to building Laurent-Perrier with the philosophy that “with quality wine and people, you cannot fail.” With a small, tight-knit team, he establishes Laurent-Perrier as an innovative leader in Champagne production and begins Laurent-Perrier’s journey in becoming the largest family-owned Champagne House.

1950

Laurent-Perrier is one of the very first Champagne Houses to use stainless steel tanks.

1959

Laurent-Perrier, introduces the first ever prestige cuvee made from a blend of exceptional years. Grand Siècle exemplifies the house’s dedication to exalting the unique qualities of champagne rather than an elitist image. Prior to Laurent-Perrier’s introduction of Grand Siècle, prestige cuvée champagnes were always made from a single vintage year. Laurent-Perrier revolutionised this concept by blending wine from three outstanding vintage years, giving its prestige cuvée greater complexity and consistency as it successfully achieved a difficult balance between power and finesse.

1968

Laurent-Perrier introduces its multi-vintage Cuvée Rosé Brut made from 100% Pinot Noir using the rare skin contact method (also known as the saignée method) to obtain its salmon-pink color and give the wine added fruit and complexity.

1975

Alain Terrier becomes Laurent-Perrier's cellar master, winemaker and overall genius behind Laurent-Perrier's champagne creation. He continues Laurent-Perrier's leadership in innovation, while preserving the traditions and integrity of the region.
Alain perfected the art of blending by selecting grapes from the very best Champagne vineyards, vinifying each batch separately, and assembling them with his watchful eye and discerning palate.

1978

Laurent-Perrier launches a new concept in international champagne distribution by establishing its first wholly-owned subsidiary in the United Kingdom, Laurent-Perrier, U.K.

1981

Laurent-Perrier is the first the House to reintroduce the concept of brut nature (no added dosage) Champagne to a new generation, Laurent-Perrier Ultra Brut.

1987

As a wedding present for his daughter, Alexandra, Bernard de Nonancourt creates a prestige vintage rosé, Grand Siècle Alexandra Rosé 1982. The vintage rosé quickly catches on among connoisseurs as a rare must-have.
Alexandra Rosé 1998 is the most recent example of this limited edition cuvee.

1992

Laurent-Perrier establishes its second wholly-owned subsidiary, Laurent-Perrier, Switzerland.

1997

Yves Dumont becomes chairman of Laurent-Perrier Champagne’s management board. His extensive experience combined with the creative, and innovative energies of Laurent-Perrier help to explain the unbroken success of the house.

1998

Laurent-Perrier heightens its presence in the United States, establishing its first non-European wholly-owned subsidiary, Laurent-Perrier, U.S.

1999

Laurent-Perrier institutes its third wholly-owned subsidiary, Laurent-Perrier, Belgium.

1999

Laurent-Perrier holds its first IPO on the Paris Second Marché and over 1,000 growers from Champagne purchase stock from a tranche exclusively set aside for them.

2001

Laurent-Perrier becomes an official Champagne partner of Relais & Châteaux, an international association dedicated to the promotion and marketing of independent hotels and restaurants with exceptional charm and individuality.

2004

Laurent-Perrier becomes an official Champagne partner of Relais & Châteaux, an international association dedicated to the promotion and marketing of independent hotels and restaurants with exceptional charm and individuality.

2004

Michel Fauconnet is appointed Champagne Laurent-Perrier Cellar Master and Production Manager, becoming only the third Cellar Master of the house since its foundation.

2005

Maurice de Kervénoaël is appointed Chairman of the Champagne Laurent-Perrier Supervisory Board, while Bernard de Nonancourt becomes its Honorary Chairman.

2007

A distribution contract is signed in Japan with the Suntory company.

2008

Laurent-Perrier sets up its fifth distribution subsidiary, in Germany.

2009

Stéphane Tsassis is appointed Laurent-Perrier Group Chairman, and Chairman of the Champagne Laurent-Perrier Management Board, with a remit to steer Laurent-Perrier’s future course while preserving its values and freedom of spirit intact.

2009

Laurent-Perrier Développement is founded, headed by Yves Dumont. The new entity will provide Group development and strategic direction advisory and assistance services, and will monitor relations within the profession and trade bodies.